We’re delighted to introduce smart media classification, which offers a more robust and streamlined approach to handling multiple media types and measurement metrics.

Smart media classification automates, refines and enhances the classification and categorisation of media, helping users create reports with greater speed and efficiency, whilst consistently delivering clean data!

The newly refined categorisation and classification of media looks as follows:

Offline

Online

Broadcast

Newspaper

News & Media

Radio station

Magazine

Guide/Directory

Radio programme

Supplement

Blog

Television station

Directory

Newsletter

Television programme

White paper

Digital publication

Podcast

Book

Newswire

Booklet

Other

Other

Whenever a URL is uploaded from a recognised newsletter, digital publication, or podcast host, Ace Media will automatically classify the media type.

Improved data handling for these platforms also helps prevent the display of inaccurate data, whilst ensuring the correct unit of measurement is accessible to the user.