Reports: Market + Scope

We’re excited to introduce two NEW preconfigured metrics:

Market = The market most likely to read/view the media
Scope = The extent of area covered by the media editorially

These new insights will be responsible for categorising media coverage in the following ways:

Both insights will display on the report Analysis as donut charts in the user’s customised font style and accent colour.

Automation and data recollection

To improve report consistency and increase automation, Ace Media has enhanced its database capabilities. Whenever an offline media outlet is uploaded to a report, we will automatically assign the appropriate media type, market and scope.

When a URL is uploaded to a report, a user may configure these metrics manually. This contributes to Ace Media’s community data, which remains accessible for future uploads; increasing automation and reducing repetition.