It has come to our attention that Google’s proposed move away from Universal Google Analytics and imposed switch-over to Google Analytics 4 (GA4) from March ‘23 will impact the data we are able to collect and display on Pitch Pack.

In order to minimise disruption accessing and responding to collaboration requests, we have made the decision to temporarily disable the requirement to link Google Analytics to Pitch Pack. As a result of this action, any pre-existing performance stats will no longer update.

We shall review this once Google has sunset Universal Analytics on 1 July ‘23.